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Digital nomads are professionals – employees who choose to work in locations regardless of location and explore the world at the same time, instead of being permanently in an office at a specific location.

Many who choose this way of working are mostly programmers, virtual assistants, digital marketers, teachers and graphic designers – but in fact any work that can be done online and does not require a physical presence is a candidate.

One of the most appealing aspects of the digital nomadic lifestyle – apart from seeing the world and drinking daisies on the beach – is the opportunity to work in low-cost places. This allows people to price their services competitively and earn even a good living.

More and more people are deciding to become digital nomads and some predict that by 2021 more than half of workers will have the freedom to work remotely.

Over the past six months, leading companies such as Twitter, Facebook, Google, Amazon, Spotify, Shopify, Salesforce, PayPal, Uber and a number of others have announced that their employees may be working from home for the immediate future.

As more and more companies adopt this approach, remote work seems to be the new standard. Recent news from Amazon, Google and Facebook suggests it will not be that simple. Faced with the trend, these companies have plans to lease real estate in major cities. 

Google plans to create a mixed community for employees to work and live on the same campus as the company. We may begin to see a hybrid system in which people have the choice of working in the office or at home or combining both.

Airbnb has been hit hard by the effects of the pandemic. There has been a significant drop in air travel and vacations to distant exotic locations. Taking advantage of the opportunity to attract novice workers and adventure enthusiasts, the company wrote in its blog, “While travelers have long booked with Airbnb to travel and explore new cultures, Airbnb is now a choice for most visitors who are lucky enough to have the opportunity to work from anywhere. “

Airbnb claims to be seeing an increase in travelers using the platform for long-distance work and short-haul travel. According to the company, “visitors booking long-term stays often look for locations with access to nature and out of densely populated urban areas, and some even within walking distance of major cities.” 

The year 2021 seems to be the year of the digital nomads. However, this trend will not weaken, but will increase in the coming years. Forecasts say the number of digital nomads will reach one billion in the next decade. 

As time goes on, remote workers will have more job opportunities, better salaries and more technological tools to do their job faster and easier. 

Companies are also beginning to realize the benefits of hiring employees who can work remotely. The main advantage is that they will have lower costs for renting offices. At the same time, distance workers seem to be more productive, as when they have the option of working flexible hours it gives them greater satisfaction.

So what do destinations need to be a successful place to attract digital nomads?

The most universal responses from the first event included:

•            Good internet connectivity

•            Friendly and hospitable people / area of cooperation

•            Suitable accommodation

•            Safe environment – low risk (especially in the face of pandemic)

Digital nomads in their spare time prefer to turn off their devices and interact with other people or relax without technology.

Digital nomads use Facebook groups extensively to connect with others locally and exchange views on places to visit and activities in the area. Contributing to these groups in a useful and professional way can help businesses connect with digital nomads and attract them to your area.

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